About Amanda + Merdeka
Human by design. Serious about results. Intentionally not stuffy.
Amanda DeVlugt is an executive facilitator, talent partner, hospitality leader, and founder of Merdeka Consulting and The Quarter Power Theory™.
The work
Amanda works where strategy meets people - and where great ideas have to become real behavior. She partners with senior leaders and organizations to strengthen leadership, customer experience, revenue performance and execution through high-impact learning experiences, executive conversations, and practical operating systems. Her work combines behavior science, commercial thinking and high-energy facilitation to folks like you move beyond "one-time" training and build change that actually sticks.
- Today, she consults with leaders and organizations navigating service gaps, culture roadblocks, leadership challenges and execution failures. She helps companies build sustainable processes, strengthen leader capabilities, improve customer experience and turn improvement into measurable business results.
- As a Customer Success and B2B Revenue advisor, she has advised Fortune 500 organizations on how to improve commercial performance, customer adoption and revenue execution. Her work included leading global CS teams and large-scale client engagements, as well as leading the global rollout of Deloitte's enterprise sales methodology across a 1500 person digital and inside sales team.
- During her career at Hilton, she operated as both a facilitator and brand business advisor. She delivered more than 600 leadership, revenue generation and leader development sessions across hotels leaders. She also supported brand efforts, including advising management company and ownership groups on building sustainable operating practices and top line growth. Amanda serves as President for the Association of Talent Development Central Florida Chapter, where leads the chapter's strategy in shaping learning, programming and professional development of community of more than 350 Learning and Development Professionals. ...But Community Impact fuels her 'why'. Amanda also serves as Captain of fundraising efforts supporting Delta Airlines' partnership with the American Cancer Society, having helped raised over $1 million to help end cancer.
Why Merdeka
Merdeka means freedom in Indonesian.
The company honors Amanda's father, a lifelong hospitality and cruise professional who understood that serious work and memorable human experiences can exist together.
He wrote the book on "Do serious work, unseriously."
Focus areas
Where Amanda does her best work.
Executive + leadership facilitation.
Learning + reinforcement.
Hospitality + service.
Customer success + revenue.
Speaking + on-air delivery.
Original frameworks and practical tools.
Kindness, clarity, accountability, and excellence are not opposites. They are the architecture of work people are proud to own.